It's Looks and Personality Wot Wins Elections. Not The Sun.

Is it me or are we resigned to the fact that this time next year the man running our country will be a toff in Blair’s clothing. I am of course talking of the fact that The Sun has changed its allegiance to The Conservative party, ending it’s 12 year association with the incumbent Labour party. Now it is no surprise that the Sun has lot of clout in this country, as it is the paper with the biggest readership, and is a strong arm of Murdoch’s News Corp Empire. The paper even announced, after John Major surprisingly won the 1992 general election, that: “It was the Sun Wot Won it,” in its usual blunt instrumental way, so even it is in some way self aware of its influence. Sure, it’s true that people decide the outcome of an election and not the media, as Labour are spluttering frantically, but having the media on your side certainly helps. Then again is what we are seeing a case of The Sun backing on the horse with better odds, or an attempting to influence the voters?

Now to be fair, it is not always the Sun ‘wot wins’ it. In fact the Sun got it spectacularly wrong when it comes to betting on the right winner, as shown in the 70s when they gambled on Labour winning and lost and then remained neutral for the rest of the decade. So it looks like it’s all about choosing the person with the best chances of winning, and that normally means the person who looks best.

If proof was ever there, that politics is all about window dressing, and that personality supersedes policy, it is that the public turns to the charismatic and physically more appealing candidates rather than listen to anything that a less smooth talking, and repugnant, politicians (or bastards, the same principals apply to both really). The fact that Tony Blair was able to schmooze his way into the PM position, turn everything upside down – blaming it on God and virtue of course – and then bugger off to profit off the middle east he helped mess up in the first place, and people still say that he’s a lovely chap goes to show. That is, to me, a major reason as to why David (don’t mention the fact I went to Eton) Cameron is faring a great deal better than old wonky eyes Gordon. True, Brown has been faced, in his controversial tenure, with scandal and upheaval that would have even the most confident Prime Minister glumly admitting his chances of staying in power are less likely than, say, Margaret Thatcher and Arthur Scargill going out on a hot date, but he has stuck it out with gusto. What bothers me more is that it seems less mud seems to stick to Cameron because of this halo effect, despite the fact Brown has battled hard against the odds, and really his only crime is having a negative image.

Either way, whether the Sun influences people to vote a certain way, or appears to do it to keep up with the public mood, we’re probably going to see the Tories running our recession torn country next year. Tories in a recession ha! that’s going to end well! Then again, I suppose that’s just the human way, go for the winner, and that is certainly what the Sun seems to have decided to do, god help us all.


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