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Showing posts from July, 2008

Buy a pirate DVD and EVERYONE will hate you?

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I’ve recently focused my attention onto a campaign called Knockoff or not, which pours scorn onto people who choose to copy films and DVD’s as well as people who generally cheap out of things (although their focus is mainly on DVD’s).

This first came to my attention through their TV campaign which had a funny little bard with a guitar coming into a pub and interrupting a date; claiming that the man was a cheap bastard who couldn’t pay for flowers (he found them on the street apparently, which is oh so common with all those bouquets of flowers just lying around on the road) and buys knock off DVD’s. The end result is the man’s social humiliation as the pub all joins in with the Bard’s chorus of calling him a knock-off Nigel, and he gets dumped. The advert then ends with the subtitle “knock-off Nigel buys knock-off DVDs,” and all seems to suggest you better think twice about trying to save money on overpriced films or everyone will hate you. So pirates beware right?

Wrong I think, all tha…

News Abuse

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An interesting thing happened recently. For the first time ever I actually heard the results of a survey I took part in published in the news media. The survey in question was about domestic violence and was completed by students in Wales (which of course I am one of). This NUS and Amnesty International survey, which can be found here, seems to show that domestic violence is on the rise and an alarmingly high number of students know of someone who has been subject to abuse in a relationship or has pressured a partner into sex.

This of course seems a horrific thought, that so many young people have seen or know of this level of domestic violence. However there is a key flaw with this survey, which has surprised me the most. As of course I was subject to this survey I got to see what the questions were and with some luck I happened to be studying research methods in the media at the same time. I can say on the record that this survey was highly biased.
It seemed to lead the participant i…