Lord Sugar returns to savage another set of business mavericks
The Apprentice has burst back onto TV again at its normal time of year – with none of this conflict of interest because Lord Sugar is in the government kerfuffle- and welcomes another shower of business bastards onto our screens; all blustering and purring about how they are unstoppable selling machines and that they will declare war on low profit margins. Things are the same as ever. This year amongst the contestants: we have an automaton who works 24/7 without switching off and I am sure will kill us all once Skynet orders the termination of humanity, a nutty inventor , a sexual harassment prosecution waiting to happen , as well as a woman who claims to have been taught to achieve a higher purpose personally by the Dali Lama. There were also the usual droves of interchangeable, deluded middle managers with career achievements as realistic sounding as a child telling you he will be a ninja astronaut when he grows up. This year there is a bit of a twist in the format of the game...